The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It

Amazon Best of the Month, October 2008 : With its trademark fizz and sparkling taste, champagne has long been the beverage of choice for those in a celebratory mood. From the artillery of popping corks on New Year's Eve to the clinking of newlywed glasses, a bit of the bubbly has locked arms with good cheer for centuries. Yet had it not been for the pioneering Barbe-Nicole Ponsardin, the libation deemed "the wine of civilization" by Winston Churchill might today be available only to the excessively wealthy or extremely lucky. Author Tilar J. Mazzeo toasts the élan of Champagne's Grand Dame with The Widow Clicquot , a fascinating story of the cunning bravery and good fortune that helped build the Veuve Clicquot brand. Widowed at age twenty-seven by the death of her husband François Clicquot, Barbe-Nicole assumed control of her family’s wine business amid the chaos of The Napoleonic Wars. That she became a prominent female leader in a male-dominated industry was one thing; building an empire amid savage political unrest was quite another. With passionate research and true admiration for her subject, Mazzeo pays homage to the beloved Widow from Reims and the remarkable weight her name still carries today. -Dave Callanan "Mazzeo's tale moves swiftly through Barbe-Nicole's many accomplishments, including her method for storing bottles nose-down--an innovation that allowed the second fermentation detritus to be cleared efficiently, setting her far ahead of her competitors." -- Los Angeles TimesThe Widow Clicquot is someone we should all know about....Long a shadowy, legend-obscured figure, in Tilar Mazzeo's agile hands the widow sheds her weeds and takes form before our eyes as a distinctly modern entrepreneur....The result is narrative history that fizzes with life and feeling. --Benjamin Wallace, author of the New York Times bestseller, The Billionaire's VinegarJoan of Arc and Madame Clicquot were the two women heroes I knew when growing up in France. What a gift to have this new, well-researched biography of one of the world's first 'legitimate' businesswoman, our contemporary as a global business leader. --Mireille Guiliano, author of the New York Times #1 bestseller, French Women Don't Get Fat"Told in a light and graceful style that is just right for its subject.... [I]t's a fascinating trip, made even more so by Ms. Mazzeo's charming cameo appearances as a kind of tour guide.... This example of Barbe-Nicole's voice is exceptional...an intoxicating business biography." -- Julia Flynn Siler, The Wall Street Journal Joan of Arc and Madame Clicquot were the two women heroes I knew when growing up in France. What a gift to have this new, well-researched biography of one of the world's first 'legitimate' businesswoman, our contemporary as a global business leader."Told in a light and graceful style that is just right for its subject.... [I]t's a fascinating trip, made even more so by Ms. Mazzeo's charming cameo appearances as a kind of tour guide.... This example of Barbe-Nicole's voice is exceptional...an intoxicating business biography." If you like champagne, "The Widow Clicquot" by Tilar J. Mazzeo is definitely worth a drink." -- Associated Press The story of the visionary young widow who built a champagne empire, showed the world how to live with style, and emerged a legend Veuve Clicquot champagne epitomizes glamour, style, and luxury. But who was this young widow—the Veuve Clicquot—whose champagne sparkled at the courts of France, Britain, and Russia, and how did she rise to celebrity and fortune? In The Widow Clicquot , Tilar J. Mazzeo brings to life—for the first time—the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin. A young witness to the dramatic events of the French Revolution and a new widow during the chaotic years of the Napoleonic Wars, Barbe-Nicole defied convention by assuming—after her husband's death—the reins of the fledgling wine business they had nurtured. Steering the company through dizzying political and financial reversals, she became one of the world's first great businesswomen and one of the richest women of her time. Although the Widow Clicquot is still a legend in her native France, her story has never been told in all its richness—until now. Painstakingly researched and elegantly written, The Widow Clicquot provides a glimpse into the life of a woman who arranged clandestine and perilous champagne deliveries to Russia one day and entertained Napoléon and Joséphine Bonaparte on another. She was a daring and determined entrepreneur, a bold risk taker, and an audacious and intelligent woman who took control of her own destiny when fate left her on the brink of financial ruin. Her legacy lives on today, not simply through the famous product that still bears her name, but now through Mazzeo's finely crafted book. As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot is utterly intoxicating. Tilar J. Mazzeo is the author of numerous works of cultural history and biography, including the New York Times bestselling The Widow Clicquot , The Secret of Chanel No. 5 , and nearly two dozen other books, articles, essays, and reviews on wine, travel, and the history of luxury. The Clara C. Piper Associate Professor of English at Colby College, she divides her time between coastal Maine, New York City, and Vancouver Island, British Columbia. Excerpt. © Reprinted by permission. All rights reserved. The Widow Clicquot The Story of a Champagne Empire and the Woman Who Ruled It By Tilar Mazzeo HarperCollins Publishers, Inc. Copyright © 2008 Tilar MazzeoAll right reserved. ISBN: 9780061288562 Chapter One Child of the Revolution, Child of the Champagne What people in the Champagne remembered later about the summer of 1789 were the cobbled streets of Reims resounding with the chanting, angry mobs calling for liberty and equality. The French Revolution had begun, although no one would use those words yet to describe one of the most monumental events in the history of modern civilization. Democracy had taken root in the colonies of America only a decade before, and a new nation had emerged, aided in its war for independence from Great Britain by the military and financial might of France, one of the world's most powerful and ancient kingdoms. Now, democracy had also come to France. It was a bloody and brutal beginning. The young girls in the royal convent of Saint-Pierre-les-Dames, just beyond the old city center of Reims—a bustling commercial town of perhaps thirty thousand inhabitants, at the heart of the French textile industry and only ninety miles to the east of Paris—had little to do with this larger world of war and politics. Two centuries before, Mary, Queen of Scots had been a student in the abbey from the tender age of five, under the care of her aunt, the noble abbess Renée de Lorraine. The other girls at this Catholic convent school often came, like Mary Stuart and her noble aunt, from the ranks of the aristocracy, and they spent their days learning the graceful arts expected of the wealthy daughters of the social elite: embroidery, music, dance steps, and their prayers. The cloistered courtyard echoed with the light steps and rustling habits of nuns moving silently in the shadows, and the garden was shady and welcoming even in the summer heat. Their parents had sent them to Saint-Pierre-les-Dames to be educated in safety and privilege. But in July 1789, a royal abbey was just possibly the most dangerous place of all for these girls. The nobility and the church had crushed the peasantry with crippling taxes for centuries, and suddenly that summer, long-simmering resentments finally broke out into an open class war that changed the history of France. Old scores were being settled in horrifying ways. It was only a matter of time before the nuns and these young girls—the daughters of the city's social elite—became the targets of public abuse. Already, there were stories from Paris of nuns being raped and the rich being murdered in the streets. Now, wine flowed from the public fountains, and the laughs and cheers of the crowd in Reims had become more and more feverish. Behind the shuttered windows, cloistered within the royal walls of Saint-Pierre-les-Dames, one of those girls may not have known that the world and her future were being transformed until the mob was nearly at their doorstep. Barbe-Nicole Ponsardin was eleven years old when the Revolution began. She was a small and serious girl, with golden blond hair and large gray eyes, the eldest daughter of one of the city's wealthiest and most important businessmen—an affluent and cultured man who dreamed of moving his family into the aristocracy and had sent his child, accordingly, to this prestigious royal convent to be educated with the daughters of feudal lords and princes. Now, the streets of Reims were alive with angry crowds, and it seemed that Barbe-Nicole would share the fate of her aristocratic classmates. The shops everywhere were closed, and the fields were empty. In the center of the city, in the grand family mansion on rue Cérès, just beyond the shadow of the great cathedral, her parents—Ponce Jean Nicolas Philippe and Marie Jeanne Josèphe Clémentine Ponsardin, or more simply Nicolas and Jeanne-Clémentine—were frantic. Even if there were a way to send a carriage through the streets of Reims to fetch Barbe-Nicole, such a display of wealth and fear would only advertise her privilege and increase her danger on the streets. Their last hope rested with the family dressmaker, a modest woman but with remarkable bravery. Arriving quietly at the convent door with a small bundle of garments, anxious not to be observed, she knew the only way to spirit a wealthy daughter through the streets of revolutionary France: in disguise. After she dressed the child in the clothes of the working poor, they hurried. The shapeless tunic must have itched, and Barbe-Nicole's first steps in the coarse wooden shoes—so different from her own soft leather slippers—were surely unsteady. In another moment they had slipped out into the frenzied streets of Reims, praying to pass unnoticed. No one would bother a dressmaker or a peasant girl, but the convent-educated daughter of a bourgeois civic leader—a man who had personally helped to crown the king only a decade before—would make a compelling target for abuse. Much worse would happen to some of those whom Nicolas and Jeanne-Clémentine had entertained on those long summer evenings in the splendid halls of their family estate before the Revolution. The roads beyond the convent were a brilliant red tide of men in Phrygian caps, classical symbols of liberty once worn by freed slaves in ancient democracies, singing familiar military marches with new words. In the distance was the sound of beating drums, and heels striking the cobble pavement echoed off the stone facades of the grandest buildings in Reims, as the men organized themselves into makeshift militias. There were fears throughout France of an imminent invasion, as the other great monarchs of Europe roused themselves to send troops to crush the popular uprising that had electrified the masses across the continent. Hurrying through those chaotic streets must have been terrifying for a small girl. All around her was uproar as the mob gathered. They moved quickly past. Then, perhaps in the crowds of angry men, one or two looked at Barbe-Nicole with the perplexed stare of dim recognition. Perhaps she witnessed some of the many small atrocities of the Revolution—the vandalism, the beatings. The day was something no one who experienced it would ever forget. Continues... Excerpted from The Widow Clicquot by Tilar Mazzeo Copyright © 2008 by Tilar Mazzeo. Excerpted by permission. 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