Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need book cover

Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

Hardcover – November 29, 2017

Price
$77.97
Format
Hardcover
Pages
290
Publisher
DBD International, Ltd
Publication Date
ISBN-13
978-0999529706
Dimensions
8 x 0.88 x 10 inches
Weight
2.31 pounds

Description

" The full-color book is visually stunning and a fast, fun, and memorable read with his 33 steps clearly communicated and based on his 35 years as a practitioner in the branding biz." VolumeOne Magazine "A brand new unorthodox book on brandingxa0writtenxa0for those "too busy to read a book on branding" with a Foreword written by the People's Shark, Daymond John is finally coming out. Is this finally the branding book your business has been looking for?" Influencive.com"Brand Intervention is a must-read for today's businesses and startups that want to stay ahead of the endlessly shifting marketing options we all try to keep up with.xa0The book content and format arexa0killer, unlike any other book on branding I've ever read or seen." Huffington Post Award-winning brand expert and rebranding specialist David Brier is the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout. David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts. David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence.Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry, but a Shark on ABC's Shark Tank, New York Times best-selling author, branding guru and highly sought after motivational speaker. Most recently, President Barack Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting the power and importance of entrepreneurship on a global scale.

Features & Highlights

  • Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need,
  • is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.
  • You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.
  • Are you:
  • -Sick and tired of 300 page business and marketing books with 8 pages of useful content and 290 pages of regurgitation?
  • -Fed up after hearing an amazing TED Talk, purchase that speaker's book only to find nothing more in the book than what they admired in that 18-minute TED Talk?
  • This is why David wrote and designed this book.
  • It doesn't
  • read
  • like any other book.
  • It's faster.
  • Inside, it doesn't
  • look
  • like any other book on branding.
  • It's shows instead of tells.
  • It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.
  • Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems.
  • This may explain why Daymond John,
  • New York Times
  • bestselling author of
  • The Power of Broke
  • , FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why
  • New York Times
  • bestselling author of
  • The 10X Rule
  • and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right).
  • -If you want proven strategies that took decades to perfect...
  • -If you want to cut through the noise...
  • -If you want branding strategies that have outlasted shifting technologies and new social media channels...
  • ...give your brands the power of
  • Brand Intervention
  • .
  • David and his work have been featured in
  • ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times
  • and numerous blogs and podcasts.
  • David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. Find out more about David Brier here. Find out more about this revolutionary book here.

Customer Reviews

Rating Breakdown

★★★★★
60%
(120)
★★★★
25%
(50)
★★★
15%
(30)
★★
7%
(14)
-7%
(-14)

Most Helpful Reviews

✓ Verified Purchase

He was right!

"This books is for every entrepreneur, CEO, startup and brand that doesn't have time to read a book on branding"

David Brier hand picked the key points of all the branding information out there and condensed it into a useful ready to go package. The more I read the more I wanted to keep going.

Large letters as promised, makes it even easier and the presentation in its entirety is excellent, zero fatigue from reading.

David's 30+ years of experience and approach is holistic and real life, practical even. A very interacrive reading and learning experience.
3 people found this helpful
✓ Verified Purchase

A Branding Book Like No Other

David Brier's book Brand Intervention is like NO other book on branding. I've read or attempted to read many books on this subject. Most books on branding, as a small business owner, just don't apply or are hard to understand how to apply what the author is trying to explain. In Brier's book, there are so many great visuals, so many real examples of how to... examples of a lifetime of experience in branding, carefully dissected into information easily understood and better; you can actually see how to apply what he is teaching you to your own brand.

The goal Brier goes for is to help you to create need and want for your product or service... fans.... raging fans. He does this brilliantly page after page.

Brier's humor and wit comes through as well. This book is far from the books often read which put you to sleep as you are reading them. Between the visuals, the precision of the points made verbally and the brilliant use of words specific to message: this book is like no other on the subject. Buy it for yourself or buy it for anyone you know who are yearning for a breath of fresh air on how to build their brand.
3 people found this helpful
✓ Verified Purchase

One of a kind

[[VIDEOID:49643af527a720499970484cf5f325f3]] Best book on branding. None are even close to this good. It's a thick book but it's a very easy read and gives plenty of examples.
2 people found this helpful
✓ Verified Purchase

This is an amazing book!

So few words and so much wisdom!!!
1 people found this helpful
✓ Verified Purchase

It’s worth it’s weight in gold

Great Book .... I’ve given this book to many of my friends who own businesses....
David Brier is one of the Best!
Don’t miss out....
1 people found this helpful
✓ Verified Purchase

Great book with amazing design/layout - despite arriving with dirty front and back covers.

Decided to go with the hardcover book after watching a couple of David's talks with the futur, etc. Even though I found both the design and layout of this book great and easily readable with great points relevant to branding techniques for any brand, I have to also say that my book had also unfortunately arrived dirty with some sort of sticky/glue like areas throughout the front and back covers, like other reviewers had also mentioned. Probably going to return it to get a replacement as I still love the execution of the book.
1 people found this helpful
✓ Verified Purchase

An easy to read book for someone who's just getting into branding.

The book was a recommended read and decided to go for it. Has nice, large type (not too large) explaining how valuable brands are supposed to function and be perceived in the eyes of their intended audience. It also has quotes from some well-known names in business at the end of each chapter, and a dedicated section of real-life applications and examples displaying a before and after of each brand at the end. These have a brief story behind them as well (my favourite part). Keep in mind though, this isn't a step-by-step breakdown of the branding process in terms of strategy, etc., but the content can be used in your framework. A great read :)
1 people found this helpful
✓ Verified Purchase

This is THE only book on branding you need!

This is not only an outstanding
  book on branding but is an
  excellent example of branding,
  design and content I keep in my  
  office. I only wish I had this book
  at the beginning of my career. No matter if you are developing a consumer brand or an employee brand, this is a must-have book!
1 people found this helpful
✓ Verified Purchase

Get the Book!

The Physical Book:
I am so glad I bought the hardcover book. The book itself is so beautifully crafted. The colors are vivid and vibrant and would stand out on any coffee table or bookshelf in any home library.
The Content:
The content in this book is very straight forward. No fluff. It literally states 33 steps to change your marketing and craft a brand that not only stands out from the crowd but creates its own image that is unique unto itself. It does not matter which market you operate in today; you need to differentiate yourself in order to carve out a niche in it. The only way to do is to be unique. Price alone may help you to a certain extent in breaking into a market, but it is a challenge to maintain pricing when new competitors come along. Don’t make your brand all about the price. Make it about your brand!
1 people found this helpful
✓ Verified Purchase

Establish Or Improve Your Brand To Stand-Out

I have been a business consultant for over 25 years and was elated to find a book that stripped away the complexity of branding leaving the essential elements that are are required to get a "brand differentiation" that stands out from the crowd. The business marketplace is flooded with "branding cliches" that blur the message and confuse the customer. The material between this book's pages illuminates what you need to know and brings into crystal-clear focus- how to think about branding. READ THIS BOOK. You will love it! Oh yes, the page layout in this book is a joy to behold. After I finished the book, I immediately read it again.
1 people found this helpful