About the Author Bryan began his financial career immediately following earning his CPA credentials and Bachelors Degree in Accountancy from the University of Illinois. Later he earned his MBA from the University of Illinois Executive MBA program. His career started as a staff accountant for the State Universities Retirement System of Illinois where he eventual became the Chief Financial Officer. After these 19 years of experience in public retirement matters, he worked 5 years in an accounting firm specializing in private retirement plans, before beginning his current tenure at Chesser Financial, an independent financial consulting firm. Bryan earned Million Dollar Round Table membership within four months at Chesser Financial. --This text refers to the paperback edition.
Features & Highlights
A question I get almost every day is: “why isn’t everyone implementing the principles in this book?” The answer to that question is that everyone who understands these financial truths is implementing them. If you carefully read and absorb the financial principles of life insurance uncovered in this book, you will understand as well. There is a finite amount of knowledge that humans know about the universe. All of this known information falls into three categories: First, there is a certain amount of information that we know and that we are aware that we know. We could say that we are “consciously competent” of this information. Second, there is a large amount of information that we know nothing about. We know that there are certain fields or concepts "out there," but we really don't know anything about them. We might say that we are “consciously incompetent” of this information. The third category of knowledge represents information we don't know, and we’re not even aware that we don't know it. We are "unconsciously incompetent" in these areas. It doesn't mean that the information doesn't exist; it just means that we are currently unaware of its existence. As a result, this information currently sits in our "blind spots." Just like in our cars, there are some things we don’t see that others do. But if we just turn our head 20 degrees, we will see things we have never seen before. This book will help you to turn your head 20 degrees and to discover something wonderful that you have never seen before. Victor Hugo (author of Les Misérables) once said: “all the forces in the world are not so powerful as an idea whose time has come.”
Customer Reviews
Rating Breakdown
★★★★★
60%
(180)
★★★★
25%
(75)
★★★
15%
(45)
★★
7%
(21)
★
-7%
(-21)
Most Helpful Reviews
★★★★★
5.0
AGMJBIVR5FXMQ4UKDH7R...
✓ Verified Purchase
A quick and fascinating read for anyone who is interested in retiring wealthy
This is an excellent book on the subject of using whole life insurance to supplement your portfolio. It is a thought provoking look at an alternative to the usual risky investment strategies most people use for their retirement dreams. After reading the books contents, I still had questions that I was not sure of and decided to email this CPA for clarity. I honestly never expected to get a response, let alone a back and forth dialogue from Mr. Bloom that answered all of my questions and spiked my interest in this product. I highly recommend anyone interested in saving for retirement to read this book.
46 people found this helpful
★★★★★
5.0
AHAHIYI77LFRMKHOYO3C...
✓ Verified Purchase
One of the Two Best for Understanding IBC
This book is a true treasure. I've been researching the Infinite Banking Concept for quite a while now and this book really turned it around for me. He describes very well the value of the overfunded life insurance policy and all the reasons why the market is not the place for your savings. I recommend this, along with "Financial Freedom in the 21st Century" to all my friends considering IBC or Bank On Yourself policies. With these two you have all you need to know to get your mind ready to embrace the concept before you talk with your advisors.
Even if you're not into the IBC, this book is a great way to step out from what everyone's told you about the market and look at your financial future through a realistic lens.
29 people found this helpful
★★★★★
5.0
AG6O5BAPEJJOAXPPYRW5...
✓ Verified Purchase
Beautifully written, explained, and easy to follow.
One of the most thorough, if not THE MOST THOROUGH, book about utilizing Permanent Life Insurance as your own bank to finance everything throughout your life. I believe a correctly structured permanent life insurance policy is a vital part of your investment portfolio and has the ability to do many jobs for you, NOT ONLY FOR just providing income to your loved ones when you pass away. This book teaches you how to capture all the money that slips through our fingers throughout our whole working life and use it to be tax efficient, growth efficient, income and asset protective (when you pass away, early or late in life), and the ability to be your own bank by financing your purchases through yourself so you can build your own wealth instead of building all the Banks' wealth. A MUST, MUST READ!!! Bryan is right, not everyone does this because they don't know it exists. But those who do know it exists, DO USE IT! If you understand financial principles like opportunity cost, Rule of 72 (Compound interest and HOW IMPORTANT IT IS TO START INVESTING AS YOUNG AS POSSIBLE ANNNNND NOT NOT NOT DISTURBING THE GROWTH OF YOUR PRINCIPLE), multi-tasking your money, then this is the book for you!! And even if you don't understand those principles, READ IT ANYWAYS! This book was very entertaining to read, to me. It wasn't "Dry" at all to me. Bryan used very realistic examples and was very clear about everything he said, so that people would not misinterpret what he's trying to explain. I recommend this to all people, investors (novice-experts), friends, family, insurance agents, anyone who wants to understand insurance more and the benefits of it.
24 people found this helpful
★★★★★
5.0
AFW4RQMOSGBTVGJVJWM6...
✓ Verified Purchase
Great Introductory Overview of the Hidden Benefits of Life Insurance
Bryan Bloom really does a great job writing a great book geared for consumers on the under-reported benefits of cash value life insurance. It's nice to have a CPA report on these benefits (other than Ed Slott, CPA of course).
I do find it an interesting phenomenon that you can't find a single government source OR insurance company sponsored source of all this information. (I think there's either some law against it OR insurance companies are hiding these benefits to avoid being targeted by Congress as they were in the 80's with TAMRA, TEFRA, and DEFRA.) This book is a decent compilation of many of these benefits.
It *may* not be the most detailed book for agents. The book doesn't go into enough detail for agents to understand how illustrations work and the formula behind cash value life insurance. (Here it is: "Net death benefit = cash values + net amount at risk - any outstanding loans".) However, it wasn't necessarily written for agents, but consumers.
Regardless of that, it's a great book and a fantastic introduction to the advanced uses of cash value life insurance! I recommend it highly!
14 people found this helpful
★★★★★
5.0
AHAZWHNQWAKQS7VHZ34Z...
✓ Verified Purchase
Great financial planning read
I am a licensed life insurance agent, and I found this book to be very helpful. It opened my mind to a whole new perspective. I think everyone should read this book to better their future.
7 people found this helpful
★★★★★
5.0
AGM72YSQCP2VJ2KAXFII...
✓ Verified Purchase
Every bit as funny as the first
As a sequel to the first book, the concepts become clearer and it sheds a whole new light on the finance world! Every bit as funny as the first! Read the books in order, Bryan mentions that in this book. If you have a job and nothing more, you will always be Just - Over - Broke!
3 people found this helpful
★★★★★
5.0
AH6HPITPVQW2MBRYE5LN...
✓ Verified Purchase
I usually don't write reviews but this book is excellent. It contains a wealth of knowledge that is ...
I usually don't write reviews but this book is excellent. It contains a wealth of knowledge that is easy to understand.
2 people found this helpful
★★★★★
5.0
AG65KJHKXDYCU2BPC5UY...
✓ Verified Purchase
Real numbers
This book will show you the real numbers about life insurance. It walks you through how properly designed life insurance works.
1 people found this helpful
★★★★★
5.0
AHFMC2SX3DSWDJ6L4G2Z...
✓ Verified Purchase
Uncommon Good Sense That Works
Bryan makes a clear statement about how to protect, generate and leverage wealth with a strategy that the wealthiest among us understand but which works JUST AS WELL for anyone who earns enough income to save a dime now and again.
1 people found this helpful
★★★★★
4.0
AEK3E4XLIVTYVTS22SNP...
✓ Verified Purchase
Game changer
Educate yourself and follow this roadmap. This book will have you thinking and it made me wish I found it sooner