How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician

"This is the single best book on the current music business. An absolute must-read for every musician." ― Derek Sivers, Sivers.org, founder of CD Baby "Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." ― Jack Conte, 150+ Million YouTube Views, Pomplamoose, CEO of Patreon "Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period." ― Peter Hollens, 150+ million YouTube views "An indispensable and comprehensive manual on how to navigate the modern music business." ― Forbes "The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks. . . . The book crackles with the actual experience of being a working artist. Highly recommended." ― Music Connection "There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his light hearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry." ― Andy Grammer, chart-topping singer/songwriter "Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers. One day, all these quotes will be replaced by quotes from A-list rock stars who got their start by reading this book." ― Philip Kaplan, CEO and founder of DistroKid, Fandalism "There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career." ― Paul Resnikoff, Publisher, Digital Music News "There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be." ― Jeff Price, Founder of Tunecore, Audiam "No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book." ― Andrew Leib, artist manager "Ari Herstand tackles the complexities of the music business in a way that any indie artist or songwriter can understand. He’s got deep sympathy for music creators who want to make a living from their art―and a ton of practical advice on how to do it." ― Etan Rosenbloom, director and deputy editor, Marketing & Communications, ASCAP "At a time when everyone is complaining about how the music industry is not supporting artists, Ari offers hope in the form of practical, usable advice. I know that his DIY-with-a-team approach works, because he, like hundreds of others who follow a similar path, are living their dreams as working musicians." ― Bruce Houghton, Skyline Music/Hypebot.com "Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists. Couldn’t recommend this book highly enough." ― Dave Cool, director of Artist & Industry Outreach, Bandzoogle "Ari is the first person I turn to for advice on anything music business related. It’s especially wonderful because his advice is coming from a place of actual experience. He’s living it." ― vox, chart-topping artist " How To Make It In The Music Business is the one book I wish I had when I started doing music 4 years ago. It is now the book I emphatically recommend to all my musician friends in any and every stage of their career. Ari, through his personal experience as a musician and research curated from industry experts, breaks down a myriad of topics and concepts that are crucial to independent music success. One of the best investments you can make if you are serious about your independent music career. It’s the new Bible for independent musicians." ― Gospel Lee, Billboard charting hip-hop artist "Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success." ― Patti Silverman, SF MusicTech Summit, SXSW "This is a book that not only should every musician read, but this is a book that should remain on your desk by your computer at all times. This is the definitive book for independent musicians." ― Wade Sutton, Rocket to the Stars