Oversubscribed: How to Get People Lining Up to Do Business with You
Oversubscribed: How to Get People Lining Up to Do Business with You book cover

Oversubscribed: How to Get People Lining Up to Do Business with You

Paperback – May 11, 2015

Price
$45.41
Format
Paperback
Pages
224
Publisher
Capstone
Publication Date
ISBN-13
978-0857086198
Dimensions
5.5 x 0.8 x 8.4 inches
Weight
10.8 ounces

Description

“[A] lively and highly inspiring book about entrepreneurship” (The Irish Times, April 2015) From the Inside Flap "The Oversubscribed principles and methods have helped us become the world's #1 in our industry in under five years." Michael Carter, CEO, BizEquity.com—the world's largest business valuation provider, completing over 10 million business valuation per year. HOW WOULD IT FEEL TO TURN AWAY BUSINESS BECAUSE YOU HAVE TOO MANY CUSTOMERS WANTING TO BUY? We would all love to be so highly in demand that clients chase us, not the other way round. With numerous successful ventures behind him, entrepreneur and bestselling author Daniel Priestley understands how to get buyers' attention. This book shows you how to build a business and a brand that people flock to. LEARN THE RECIPE FOR BUSINESS SUCCESS In Oversubscribed, he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can: Carve out your own market as others struggle to compete Carve out your own market as others struggle to compete Win 3 months worth of clients in a cluster rather than one-at-a-time Win 3 months worth of clients in a cluster rather than one-at-a-time Build a "Campaign Driven Enterprise" with constant innovation Build a "Campaign Driven Enterprise" with constant innovation Attract premium quality buyers by becoming industry-famous Attract premium quality buyers by becoming industry-famous Grow your profits by charging a "de-commoditized" price Grow your profits by charging a "de-commoditized" price Use campaigns to win clients quickly and build a lifestyle business Use campaigns to win clients quickly and build a lifestyle business Build a lean, high-performance team who can execute your strategy for being oversubscribed Build a lean, high-performance team who can execute your strategy for being oversubscribed Read Oversubscribed to transform your organizations' outdated mindset and learn the business strategy that will generate more buyers than you can handle, even in a crowded marketplace. "The Oversubscribed principles and methods have helped us become the world's #1 in our industry in under five years." Michael Carter, CEO, BizEquity.com―the world's largest business valuation provider, completing over 10 million business valuation per year. HOW WOULD IT FEEL TO TURN AWAY BUSINESS BECAUSE YOU HAVE TOO MANY CUSTOMERS WANTING TO BUY? We would all love to be so highly in demand that clients chase us, not the other way round. With numerous successful ventures behind him, entrepreneur and bestselling author Daniel Priestley understands how to get buyers' attention. This book shows you how to build a business and a brand that people flock to. LEARN THE RECIPE FOR BUSINESS SUCCESS In Oversubscribed, he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can: Carve out your own market as others struggle to compete Carve out your own market as others struggle to compete Win 3 months worth of clients in a cluster rather than one-at-a-time Win 3 months worth of clients in a cluster rather than one-at-a-time Build a "Campaign Driven Enterprise" with constant innovation Build a "Campaign Driven Enterprise" with constant innovation Attract premium quality buyers by becoming industry-famous Attract premium quality buyers by becoming industry-famous Grow your profits by charging a "de-commoditized" price Grow your profits by charging a "de-commoditized" price Use campaigns to win clients quickly and build a lifestyle business Use campaigns to win clients quickly and build a lifestyle business Build a lean, high-performance team who can execute your strategy for being oversubscribed Build a lean, high-performance team who can execute your strategy for being oversubscribed Read Oversubscribed to transform your organizations' outdated mindset and learn the business strategy that will generate more buyers than you can handle, even in a crowded marketplace. DANIEL PRIESTLEY is an entrepreneur and bestselling author who is successful globally in getting products, services and ideas oversubscribed. As a teenager he sold-out nightclub parties, in his 20's he built fast-growth businesses in Australia, Singapore and the UK. He's used the ideas in this book to create one of Australia's fastest growing companies, set a Guinness World Record in the UK, raise millions of venture capital and fundraise hundreds of thousands of dollars for charity.Stay in touch: @DanielPriestley Read more

Features & Highlights

  • Don't fight for customers, let them fight over you!
  • Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
  • In
  • Oversubscribed
  • , entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
  • Oversubscribed
  • :
  • Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
  • Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
  • Explains how to become oversubscribed, even in a crowded marketplace
  • Explains how to become oversubscribed, even in a crowded marketplace
  • Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
  • Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
  • Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
  • Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

Customer Reviews

Rating Breakdown

★★★★★
60%
(363)
★★★★
25%
(151)
★★★
15%
(91)
★★
7%
(42)
-7%
(-42)

Most Helpful Reviews

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Some Good Ideas but not the Authors

The book revolves around the concept of creating exclusivity/scarcity around your product and/or service.
None of what the author has put in this book is original, which is why I gave it 2 stars.
He talks about the Net Promoter Score (NPS) and never talks about where it comes from, almost as if he wants the reader to think he came up with the concept.

To find out about NPS, read "Answering the Ultimate Question" by Richard Owen and Dr. Laura Brooks of Satmetrix here they describe the Net Promoter Operating Model that captures the elements necessary for a successful customer-focused program. It provides a best practice framework for how companies collect, evaluate, and act on customer feedback to optimize financial benefits.
5 people found this helpful
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a classic....a must-read for every modern day entrepreneur

This is a classic ... a must-read for every modern day entrepreneur. I have my entire team learning from it ... it could be the most influential book I have read this year ... thank you Daniel for creating this masterpiece
1 people found this helpful
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Great book!

Very informative and insightful book
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Five Stars

Absolutely Awesome!
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Five Stars

Great book on marketing