Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

"Eli is the master of SEO. His ideas have changed the game for the companies I've started and invested in. If you want to understand how to power growth with SEO, you need to learn from Eli."xa0-- Justin Kan , entrepreneur and investor"Bravo! Thank you so much for sharing with us your hard-won knowledge about how to drive long-term and scalable SEO results. This book is what all marketers responsible for digital growth need to understand in order to clearly communicate the 'whys,' not just the 'hows,' behind the SEO strategies to drive leadership buy-in."xa0-- Christi Olson , Director of Search, Microsoft"Eli's fresh approach to SEO helps demystify the black box of organic search. This book is a must-read for anyone who wants to learn how to leverage this channel for growth."-- Monica Ohara , CMO, WordPress.com"One of the essential factors to achieving enduring market leadership is a winning, scalable distribution strategy. This book teaches entrepreneurs and marketers how to turn product-led SEO into a powerful growth engine that can build multi-billion dollar businesses."xa0-- Chris Yeh , co-author of Blitzscaling "A smart, useful guide to integrated and effective search optimization. Recommended!"-- Jay Baer , author of Youtilit y "SEO is so much more complex than just focusing on keywords and has evolved significantly over the years. This book sets the stage for how to really manage SEO."xa0-- Luc Levesque , Vice President of Growth, Shopify"Eli brings to the table a vast knowledge of SEO. He was able to consistently increase, year over year, SurveyMonkey's percentage of traffic from organic search. He approaches SEO holistically, in a way that works very interactively with the product and engineering team to deliver these gains with a strong consumer experience. Extremely confident this book will be a wealth of knowledge for readers."-- Selina Tobaccowala , Co-Founder, Evite, Gixo"Almost all companies create content, but if people can't find it, what's the point? Content findability is perhaps the most important part of the content-marketing process. If you read this book, getting found will never be a problem."-- Joe Pulizzi , four-time bestselling author, including Content Inc. and Epic Content Marketing "In this book, Eli gives you a different view of how search engines work, what pages they want to rank, and why they work the way they do. It gives you a unique perspective of how to do SEO from many of the other books on the market."-- Barry Schwartz , editor, Search Engine Roundtable and Search Engine Land"In Product-Led SEO , industry thought leader Eli Schwartz teaches a methodology he has honed and proved 'optimizing' brands you know, iconic to upstart. In these pages, you'll learn to more clearly communicate SEO strategy to gain buy-in and align your boss, internal teams, and stakeholders."-- Marty Weintraub , Founder, Aimclear Integrated Marketing Agency"Eli Schwartz has mastered the art of innovative marketing as both an international leading speaker and now as an author. Eli shares his personal marketing successes. This book is clear, concise, and able to inspire by opening new ideas."xa0-- Brett Tabke , Founder, Pubcon"When it comes to SEO, Eli is one of the best at decoding the intricacies of the Google algorithm. This book is an invaluable resource for applying smart, data-driven insights to create lasting results for your business."-- Ada Chen Rekhi , Co-Founder and COO, Notejoy; former Senior Vice President of Marketing, SurveyMonkey"Longtime industry veteran Eli Schwartz has helped simplify the world of SEO in a way that makes it simple and straightforward for all to understand. A must-have for execs needing to know how to engage with SEO."-- Eric Enge , Principal, Perficient Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.xa0As head of SurveyMonkey's SEO team, Eli oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. Eli's work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.