The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Audio CD – Unabridged, July 1, 2007
Description
Chet Holmes has worked with more than sixty of the Fortune 500 companies as a strategic consultant. Industry Week named him one of the top twenty change experts in the country. His client list includes Wells Fargo, Apple computer, Dean Whitter/Discover, Merrill Lynch, and many more. Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber "the world's #1 small business guru," and he has remained one of BusinessWeek 's bestselling authors over the past two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world's preeminent small business guru. Jay Conrad Levinson , president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. He currently lives in California. Anthony Heald, an Audie Award-winning narrator, has earned Tony nominations and an Obie Award for his theater work; appeared in television's Law & Order , The X-Files , Miami Vice , and Boston Public; and starred as Dr. Frederick Chilton in the 1991 Oscar-winning film The Silence of the Lambs . He lives in Ashland, Oregon, with his family. From AudioFile Anthony Heald 's pleasing voice and perfect diction are just the start of what he brings to this outstanding business lesson. Along with his obvious confidence at the microphone, his smart-aleck tone stands up well to the author's assertive writing and magnifies the impact of his ideas. The 12 strategies that anchor the lesson cover every possible aspect of major-league selling and marketing. Holmes offers sophisticated advice on such topics as to-do lists, creating superstar performers, leading proactively, high-impact marketing, staff meetings, handling interruptions, effective training, and, most critical, staying 100% disciplined and committed to important tasks and goals. This sophisticated guide emphasizes analytic thinking and careful strategies. Holmes is an original thinker, and his exercises have an energizing edge. T.W. Winner of AudioFile Earphones Award © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Features & Highlights
- There are countless books, seminars and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently write a compelling pitch letter, or close a few more deals. But after a week or a month you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week, and teach your staff to do the same.
- This book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business and you will be astonished at hoe much you can accomplish.
