Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence book cover

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

Kindle Edition

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$9.99
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Ten Speed Press
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As both a publishing veteran and a TV pro, Lisa Cron knows storytelling. In Wired for Story she shares her fascinating psychological approaches to the craft. Her fresh way of looking at the core essentials of writing has our neurons firing.-- "Writer's Digest" --This text refers to an alternate kindle_edition edition. Lisa Cron has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and Court TV, and as a story analyst for Warner Brothers and the William Morris Agency. Since 2006 she has been an instructor in the UCLA Extension Writers' Program, and she is on the faculty of the School of Visual Arts MFA Program in Visual Narrative in New York City. She is a frequent presenter at writers conferences, universities and schools nationwide, and in her work as a story coach Lisa helps novelists, screenwriters, and journalists wrangle the story they want to tell onto the page. --This text refers to an alternate kindle_edition edition. Excerpt. © Reprinted by permission. All rights reserved. I find that most people know what a story is until they sit down to write one.—Flannery O’Connorxa0In the second it takes you to read this sentence, your senses are showering you with over 11,000,000 pieces of information. Your conscious mind is capable of registering about forty of them. And when it comes to actually paying attention? On a good day, you can process seven bits of data at a time. On a bad day, five.(1) On one of those days? More like minus three.xa0xa0xa0xa0 And yet, you’re not only making your way in a complex world just fine, you’re preparing to write a story about someone navigating a world of your creation. So how important can any of those other 10,999,960 bits of information really be?Very, as it turns out—which is why, although we don’t register them consciously, our brain is busy noting, analyzing, and deciding whether they’re something irrelevant (like the fact that the sky is still blue) or something we need to pay attention to (like the sound of a horn blaring as we meander across the street, lost in thought about the hunky guy who just moved in next door).xa0xa0xa0xa0 What’s your brain’s criterion for either leaving you in peace to daydream or demanding your immediate and total attention? It’s simple. Your brain, along with every other living organism down to the humble amoeba, has one main goal: survival. Your subconscious brain—which neuroscientists refer to as the adaptive or cognitive unconscious—is a finely tuned instrument, instantly aware of what matters, what doesn’t, why, and, hopefully, what you should do about it.(2) It knows you don’t have the time to think, “Gee, what’s that loud noise? Oh, it’s a horn honking; it must be coming from that great big SUV that’s barreling straight at me. The driver was probably texting and didn’t notice me until it was too late to stop. Maybe I should get out of the—”Splat.xa0xa0xa0xa0 And so, to keep us from ending up as road kill, our brain devised a method of sifting through and interpreting all that information much, much faster than our slowpoke conscious mind is capable of. Although for most other animals that sort of innate reflex is where evolution called it a day, thus relegating their reactions to what neuroscientists aptly refer to as zombie systems, we humans got a little something extra.(3) Our brain developed a way to consciously navigate information so that, provided we have the time, we can decide on our own what to do next.Story.xa0xa0xa0xa0 Here’s how neuroscientist Antonio Damasio sums it up: “The problem of how to make all this wisdom understandable, transmissible, persuasive, enforceable—in a word, of how to make it stick—was faced and a solution found. Storytelling was the solution—storytelling is something brains do, naturally and implicitly. . . . [I]t should be no surprise that it pervades the entire fabric of human societies and cultures.”(4)xa0xa0xa0xa0 We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. Simply put, the brain constantly seeks meaning from all the input thrown at it, yanks out what’s important for our survival on a need-to-know basis, and tells us a story about it, based on what it knows of our past experience with it, how we feel about it, and how it might affect us. Rather than recording everything on a first come, first served basis, our brain casts us as “the protagonist” and then edits our experience with cinema-like precision, creating logical interrelations, mapping connections between memories, ideas, and events for future reference.(5)xa0xa0xa0xa0 Story is the language of experience, whether it’s ours, someone else’s, or that of fictional characters. Other people’s stories are as important as the stories we tell ourselves. Because if all we ever had to go on was our own experience, we wouldn’t make it out of onesies.xa0xa0xa0xa0 Now for the really important question—what does all this mean for us writers? It means that we can now decode what the brain (aka the reader) is really looking for in every story, beginning with the two key concepts that underlie all the cognitive secrets in this book:xa01. Neuroscientists believe the reason our already overloaded brain devotes so much precious time and space to allowing us to get lost in a story is that without stories, we’d be toast. Stories allow us to simulate intense experiences without actually having to live through them. This was a matter of life and death back in the Stone Age, when if you waited for experience to teach you that the rustling in the bushes was actually a lion looking for lunch, you’d end up the main course. It’s even more crucial now, because once we mastered the physical world, our brain evolved to tackle something far trickier: the social realm. Story evolved as a way to explore our own mind and the minds of others, as a sort of dress rehearsal for the future.(6) As a result, story helps us survive not only in the life-and-death physical sense but also in a life-well-lived social sense. Renowned cognitive scientist and Harvard professor Steven Pinker explains our need for story this way:xa0xa0xa0xa0xa0 Fictional narratives supply us with a mental catalogue of the fatal conundrums we might face someday and the outcomes of strategies we could deploy in them. What are the options if I were to suspect that my uncle killed my father, took his position, and married my mother? If my hapless older brother got no respect in the family, are there circumstances that might lead him to betray me? What’s the worst that could happen if I were seduced by a client while my wife and daughter were away for the weekend? What’s the worst that could happen if I had an affair to spice up my boring life as the wife of a country doctor? How can I avoid a suicidal confrontation with raiders who want my land today without looking like a coward and thereby ceding it to them tomorrow? The answers are to be found in any bookstore or any video store. The cliché that life imitates art is true because the function of some kinds of art is for life to imitate it.(7)xa0xa0xa0xa0xa0xa0xa0xa0xa0xa0xa0 2. Not only do we crave story, but we have very specific hardwired expectations for every story we read, even though—and here’s the kicker—chances are next to nil that the average reader could tell you what those expectations are. If pressed, she’d be far more likely to refer to the magic of story, that certain je ne sais quoi that can’t be quantified. And who could blame her? The real answer is rather counterintuitive: our expectations have everything to do with the story’s ability to provide information on how we might safely navigate this earthly plane. To that end, we run them through our own very sophisticated subconscious sense of what a story is supposed to do: plunk someone with a clear goal into an increasingly difficult situation they then have to navigate. When a story meets our brain’s criteria, we relax and slip into the protagonist’s skin, eager to experience what his or her struggle feels like, without having to leave the comfort of home.xa0xa0xa0xa0xa0 All this is incredibly useful for writers because it neatly defines what a story is—and what it’s not. In this chapter, that’s exactly what we’ll examine: the four elements that make up what a story is; what we, as readers, are wired to expect when we dive into the first page of a book and try it on for size; and why even the most lyrical, beautiful writing by itself is as inviting as a big bowl of wax fruit. --This text refers to an alternate kindle_edition edition. Read more

Features & Highlights

  • This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.
  • Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed.
  • Wired for Story
  • reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest.Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories,
  • Wired for Story
  • offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

Customer Reviews

Rating Breakdown

★★★★★
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15%
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★★
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Most Helpful Reviews

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This is better than a craft book

This is better than a craft book. It made me change how I think about story - how I plan a book. I'm a pantser, so all the 'rule' books don't work for me. This one did.

I planned a story while I read this, taking notes as I went. I can't tell you how much better the story is going to be for it!

I have tons of craft books. This is in my top 5!
12 people found this helpful
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The neuroscience behind what makes a good story

There are countless books offering advice to writers. Some are good. Some are not. Good, bad, or ugly, few of these books offer anything new beyond particularly artful (e.g. humorous or poetic) explanations or superior examples. In other words, if you’ve read five writer’s guides you’ve read five thousand. Cron’s book is the rare guide worth a read even if you’ve read a hundred other such books. It’s not that Wired for Story offers radical or novel advice on story building (its writer’s tips are orthodox.) It’s the way this book couches the arguments for what can admittedly be hackneyed advice. As the title suggests, Cron’s book is about how our brains are wired to love stories--as long as said stories contain certain attributes that the brain finds appealing. (Conversely, there’s a reason why books that go wildly off the reservation with “experimentalism” are doomed.)

While I’ve read many a book on writing, I picked up Wired for Story more out of an interest in the subject of the neuroscience of story. The book doesn’t delve deeply into the science, but it does cite leading thinkers in the field as well as providing a good layman’s overview of the neuroscientific principles that inform the book’s tips. Cron’s background is in publishing and her bona fides to write this book are as someone who came from a career reading and rejecting / accepting manuscripts. However, I believe she did a good job of laying out science.

The central idea is that humans love stories because the narrative structure allows people to simulate a nasty chain of problems without suffering the real world consequences. The brain loathes uncertainty and randomness, and loves whenever it can learn about how to face a problem or make sense of the world. This is why we love conflict, tension, and an unrelenting unfolding of worst case scenarios in our stories even though we tend to hate those characteristics in our own lives. This results in both the tried advice to keep putting the protagonist through the wringer, and the qualifications that a writer should do so in a way that is believable (our brain’s BS-detector is ever on) and which will eventually force the protagonist to change. Cron offers a definition of story that has the usual elements: “A story is how what happens affects someone who is trying to achieve what turns out to be a difficult goal, and how he or she changes as a result.” As with many guides, the definitions of plot, the protagonist’s issue / goal, theme, and tone are elaborated at length—as well as being differentiated because these topics tend to be confused by neophytes—often resulting in a failure to clarify one or more of them.

Stories also give us an opportunity to anticipate what others will do, and forecasting the behavior of others gives one a nice little dopamine dump. The ability to foresee what others will do has always been a powerful evolutionary advantage, and those who did it better passed on their genes more than their oblivious counterparts. Owing to this idea, there is a great deal of advice about what should be in the book (only what is relevant), and how it should be revealed (in a way that eschews attempts to play “gotcha” with your readers.)

One may wonder why I’m so pleased with a writer’s guide that gives common advice about writing--just because it explains said tips in terms of evolutionary biology. The answer is that it’s far easier to keep these lessons in mind when they’re held together by a logic rooted in what all readers have in common (e.g. conscious and unconscious minds, emotions, instinctual drives, etc.) For example, knowing why readers hate an overly simple resolution for a problem that’s presented as insoluble (i.e. robbing them of dopamine reward for figuring it out) helps one better recognize this pitfall in all its forms and to avoid it. Such an approach allows for a deductive approach and is far more useful than having memorized “avoid deus ex machina” as a disparate tip that’s attached to a specific example. In short, it’s both easier to remember and broadly implement these ideas when one understands the rationale from the ground up.

Beyond the reason in the last paragraph, I enjoyed this book for reasons that have little to do with its advice to writers. While I now know that there are other books on the evolutionary biology of story that deal with the subject more from a scientific perspective, this was the first book that I stumbled across on that topic. And, it’s a topic that’s well worth understanding whether you’re a writer or not. No matter what one does, understanding the universal appeal of a story can be beneficial, whether it’s in the context of teaching, parenting, or business.

I’d recommend this book for writers—particularly those who think about the world in scientific terms. Beyond writers, if you have cause to construct or use stories in your life—or suspect you should—you can benefit from this book.
6 people found this helpful
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Not just about the Brain Science stuff.

I'm working on being a good writer. I have a number of best sellers with my name on them. I needed a lot of help from some really good writers for this to happen. "Wired For Story" along with "On Writing: a Memoir of the Craft" and "Unless it Moves the Human Heart" have become good companions as I work at becoming a writer. "Wired For Story" has me reading books, looking at movies and watching television through a new lens regarding story and recognizing why some work and why many don't. My writing is getting better. Lisa is A Good One and her book continues to be an enlightening friend to me - I believe it would be for you too.
4 people found this helpful
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Wired for Wired for Story -- great thoughts on storytelling, but not really a blueprint

Wired for Story is Lisa Cron’s assertion that we do in fact have (some) science in the realm of writing that enables us to understand the causes and effects of good storytelling. I’ve not heard much of this book, but it is well reviewed here, and the start intrigued me, so I thought I’d give it a look. I, too, have given it 5 stars, but not without a few reservations. Let me explain…

Cron’s thesis is this: “…our neural circuitry is designed to crave story. The rush of intoxication a good story triggers … makes us willing pupils, primed to absorb the myriad lessons each story imparts. This information is a game changer for writers. Research has helped decode the secret blueprint for story that’s hardwired in the reader’s brain, thereby lifting the veil on what, specifically the brain is hungry for in every story it encounters.” The intent of her well-documented book is to share with aspiring writers this secret blueprint.

Heady stuff, no? Finally, a “blueprint” that will ensure we can write a story that our target audience will find compelling. Hmm.... I'm not convinced.

It is not so much that I don’t think a blueprint might exist, or that she does not share a long list of references to substantiate her argument. Rather, what she shares is essentially all the conventional wisdom we already know about writing. In this sense, her book is not wrong – on the contrary, I think highly of it – but it does not offer a new blueprint. Its strength is that it is a concise summary of many lessons learned over the centuries that we writers need to keep in mind to keep our readers engaged. Cron provides some scientific evidence to explain why these things matter to readers, but most of it is so self-evident that it does not need science for validation, and the science seems a bit thin.

“I love a beautifully crafted sentence as much as the next person. But make no mistake: learning to ‘write well’ is not synonymous with learning to write a story. And of the two, writing well is secondary.” – I aspire to great sentences, but I have reluctantly come to believe that she is right about this. I do fear, though, that some writers will infer that they can be lazy with their writing, which is a mistake. Good stories are further elevated by great writing.

“A story is designed, from beginning to end, to answer a single overarching question.” – I agree, though there are times when I find such efficient writing so direct that it is almost like reading a business report. Though we do read a story to find out what happens, if that was the only purpose in reading, there would be no novels. All stories would be concise summaries, simple explanations of conflict and resolution. I think most of us would agree that part of the joy of reading is going along for the ride, becoming emotionally engaged in the story, going to places we have never been before and enjoying the journey as much as the resolution.

“…everything in a story gets its emotional weight and meaning based on how it affects the protagonist.” – I agree with this one, and a smart observation. I’ve been thinking of this one as I have been proofing my recent work.

“…the less you tell us how to feel, the more likely we’ll feel exactly what you want us to.” – Totally agree. Present the story. Let the reader develop his or her own emotional response.

“A protagonist without a clear goal has nothing to figure out and nowhere to go. [Without it] the things that happen will feel random.” – Yes, but… Sometimes a bit of random helps fill out the story and keeps it from becoming too linear.

“A story is about how the plot affects the protagonists.” — Another interesting assertion I need to think about some more, though it feels right.

“Feel first. Think second. Story takes the horror of a huge, monstrous event – the Holocaust – and illustrates its effect through a single personal dilemma – Sophie’s Choice.” – I agree. Very much so.

Cron has a background that includes television, and her book and online bio she talks about what she has learned from television ads, how they hook us and appeal to us emotionally. These are important things for writers to understand, but this background has not only fueled her thinking on how stories are constructed, I suspect it also drives her to want to make stories as efficient as possible. Television and movie production costs can be tens of thousands of dollars a minute, so efficiency is critical. I’m not convinced that writing needs to be just as efficient.

Discounting these few quibbles, Cron’s book is well worth reading for writers who wish to hone their storytelling skills, and to enjoy a number of other insights about the craft. So though I was wired to latch on to a “blueprint” for writing stories, this is really not it, valuable though it is. I encourage all writers of fiction to check it out via the “Look Inside” feature. It will provide you with enough to get a good sense of her writing style and her line of reasoning.
3 people found this helpful
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Get this and read it often as you write and rewrite

Excellent points to think about and work on. Well laid out and researched. Whether you are a beginning writer or have been asked to critique something all the questions in this book will help you evaluate and fix. Plus its engaging to read and very encouraging.
2 people found this helpful
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Writer/Freelance Editor Recommends This Book to EVERYONE

I am an agented writer and a freelance editor, and I recommend this book to my clients, critique partners, writer friends, and random people I meet on Twitter. It's the only "writing guide" I've ever really been able to get behind, and it's not because it offers any incredible new insights or methods (it doesn't), but because it explains what works and why in a clear, conversational way and provides good examples. Although I already intuitively knew most of the principles it talks about (protagonists needs clear goals; all story is emotion-based; plot is about how a struggle changes the character, not about the "stuff" that happens), I didn't really internalize them and understand them until after I read this book. Then I was able to see how these principles wind through pretty much every book, movie and play in existence, and I was able to apply them SO MUCH more expertly to my own manuscripts. "Wired for Story" made a fan out of me, and a better writer too.
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Superb reference book!

I learned so much from reading Wired for Story. I'm excited now to get back to writing and put all I learned into practice!
1 people found this helpful
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Wasn't my favorite book of this kind but it was very helpful ...

This book challenged me in all the right ways. Wasn't my favorite book of this kind but it was very helpful to add to my repertoire.
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Well worth reading.

Wonderful! Vivid and helpful. Interesting thoughts, sources, and examples. Inspiring in that it explains why stories are vital to us and what the most important parts of a story are.
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Excellent

One of the best books on writing and story construction I've read I can't recommend it enough. My only complaint is that I didn't read it sooner
1 people found this helpful